AICEP Denmark promotes Portugal on LinkedIn

Fashion, Home and Food and Wines are the Portuguese sectors and products that the AICEP office in Denmark is promoting on the LinkedIn social network as part of a communication campaign launched in the last quarter of 2022.
With Danish professionals and consumers as target audiences, these are the most traditional sectors of Portuguese exports to that country and the ones that best adapt to the shape of this promotional campaign.

Denmark is one of the most digitalised countries in Europe, with a highly developed technological infrastructure, high digital skills and a strong appetite for e-commerce. The use of the internet and social media has become part of everyday life for Danes, having a very significant impact on their consumption patterns. In particular, digital marketing represents a fast-growing industry, with revenues increasing steadily in recent years.

Sustainability, Innovation, Quality and nearshore sourcing are the values highlighted in this campaign that runs under the Made in Portugal naturally brand until June 2023. Since the launch of the campaign, three dozen posts have been published on AICEP's LinkedIn in Denmark, highlighting the quality of Portuguese products in the Food and Wine sector, the know-how in the Home cluster and the sustainability of materials and production processes in the Fashion cluster.

Know more: AICEP Denmark LinkedIn page