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Home and Construction Materials


MADE IN PORTUGAL naturally is the international promotional campaign for the Home and Construction Materials clusters, in an initiative by AICEP - Portuguese Trade & Investment Agency, which showcases the best of Portugal’s decoration and lifestyle products.


The campaign, entirely digital, focused on the six main customer markets of these sectors - Germany, Canada, Spain, the United States of America, France, and the United Kingdom - to capture the interest of international customers, presenting innovation anchored in quality and tradition, of Portuguese products and its differentiating value offer.


Highlights of this campaign include the 360º Showroom, where it is possible to get to know the quality of the Portuguese products by taking a virtual tour of a residence entirely decorated with Portuguese products and a promotional video that takes us on a journey through a country of unique emotions and attributes and presents the aggregating capacity of the Portuguese offer.