Sustainable Fashion. In Portugal, nothing is lost. Everything is transformed. Naturally. AICEP – Portuguese Trade and Investment Agency created and developed this new international campaign to promote the Fashion Cluster, showcasing the Portuguese offer. Supported by the brand “MADE IN PORTUGAL naturally", the campaign mainly aims at the Spanish and French markets.
The campaign was designed to promote, in an integrated way, different sectors of the Fashion Cluster, such as Textile, Footwear, Leather Goods, and Jewellery, highlighting its differentiation and sophistication, motivating the curiosity of international prescribers about the unique and exclusive solutions of the Portuguese offer.
The diversity of knowledge, and the search for eco-sustainable solutions, such as the use of new materials and more environmentally friendly production methods and processes, have sustained the evolution of the creative process of Portuguese talent, allowing a more eclectic, modern, and urban Portuguese vision of the fashion world.
The main objective of this campaign is to establish Portugal as a country that creates sustainable, innovative, and designer fashion. The campaign also aims to promote and strengthen companies' competitiveness and establish Portugal as a country of technological and innovative solutions.
The Portuguese Fashion Cluster comprises eight sectors, namely: clothing, footwear, leather goods and jewellery. With a turnover of more than 9.6 billion euros in 2021, representing 9.4 per cent of the volume of Portuguese manufacturing, the Fashion Cluster comprises 14,657 companies, mostly family-owned SMEs, and employs more than 163,000 workers. Clothing and Footwear account for most companies and workers. With a strong focus on Research and Development and design, the companies in the cluster deliver an integrated offer.